Presstrip Vinas del Vero

Vinas del Vero is a Spanish winery and brand from Somontano, a relatively undiscovered wine region that produces refreshing wines. For this winery, we provide continuous press activities in the Netherlands and Belgium.

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Challenge

Informing consumers via the press and enticing them to taste Vinas del Vero.

Campaign

Various PR activities; from a sunny bottle mailing, collaboration with VTWonen (Dutch living lifestyle magazine), media approach to a fantastic press trip!

Results

Continuous free publicity in the Dutch and Belgian media. Increase of visibility among consumers and professionals.