Integrated PR Jules de Strooper

For this traditional Flemish biscuit baker, we worked on enhancing the brand’s visibility and image in the Netherlands on almost a daily basis for five years. From press communication to events and social media.

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Challenge

Our assignment: introducing the tastiest cookies from Belgium to the Dutch sweet tooth. And increasing the name recognition of these biscuits with consumers and the press.

Tasting at editorial offices, sampling at trade fairs and even more tasting until the last crumb. Because taste persuades, we provided support for the introduction of new flavours, we managed the Facebook page, created creative content and organised successful PR campaigns.

Campaign

For instance, a PR campaign in collaboration with Foodpairing. Because cookies are good with a good cup of coffee, but actually just about anything is possible! Scientific taste studies show that cookies can also be combined with for example salmon, beetroot or gruyère cheese.

Results

A lot of continuous free publicity, visible improvement of name recognition, various joint promotions, successful giveaways, a biscuit box design competition and very loyal fans on Facebook.