We get your story featured in the media
Media & advertising
We can tell the story of our clients in a variety of ways. The starting point is unpaid attention, although often people do need an extra push. For this, we offer a solution between advertising and classic PR: native advertising.
By means of native advertising we bring the story to the attention of the right media in a paid editorial format, an intermediate form in between advertising and PR. It's not classic advertising or earned media (free publicity), but it's about developing a strategy together with the intended media partner, influencers or bloggers to translate the news in a way that reads as editorial content.
Furthermore, we supervise media campaigns: from procurement to implementation. From an advertising campaign in print magazines to online campaigns.
Some of our tools
native advertising | storytelling | media activation | influencer marketing | owned content | editorial content | advertorial | offline + online media buying